From the development of catering O2O, comments came too early to enter the market relatively modest; until after 2010, it has involved in the group purchase takeaway takeaway, thousands of war fighting among the only food O2O battlefield in the true sense, the fight is the source of VC funds, merchants, the founder of the bold creation, accumulation team effectiveness and overall strategic pattern.
War is not known until after the war. Buy, became the first battlefield of the food and beverage O2O takeaway, became the second points of the food and beverage O2O battlefield; la carte or will become a food O2O battlefield of the third points.
Catering O2O third points to war &ldquo team; ” “ beauty group + public comment ” “ &rdquo, “ Baidu Nuomi; &rdquo, “ word of mouth; delicious without ” and “ you order first ” and “ &rdquo, “ two-dimensional fire; micro &rdquo menu; “ wheat soybean m ” and “ &rdquo, just off the clouds; the emphasis.
Public comment on the business order, million European network previously reported, the public comment since its inception, has been in the restaurant, recommended appointment booking and payment checkout, membership system, financial management system and other aspects of the layout; without considering queued investment delicious location layout, investment company ERP, in order to improve the system for agricultural investment chain restaurants. To improve the food supply chain restaurant, with a flash to subvert the order to replace the Hui group purchase, investment package, Mai Di layout WIFI.
Its founder Zhang Tao said, public comment plays a role to promote the integration of the data, make orders at least able to exchange, reduce the cost of transformation merchants; as long as in each link to help businesses improve slightly a little bit, accumulated huge gains, is hard to imagine, but no harm to business, the public comment, the whole industry is gabriel. He tried “ using a Android system to replace the cash register that usually only one thing to do the cash register ”.
After the merger of the United States and the public comment, the initial integration of the organization and the background system, the product gradually explore differences. It will be responsible for Gan Jiawei to the restaurant catering business group as the first important position of the product, and the specific business to the restaurant catering business groups, including catering group buying, flash benefits, reservations, ordering and food advertising. To explore the difference in its products, ordering business comment hope can continue to force, is expected to penetrate more business decision-making behavior, the accumulation of data, the future of precision marketing to strengthen business dishes + master; and accelerate the speed of Beijing and Shanghai covering two of the city, develop habits of users, can be screened in the search order.
“ review + US group ” after the introduction of the first strategic layout “ la carte ” function, the formation of “ booking + Flash + la carte ” and so the service closed loop.
This will undoubtedly stimulate the presence of BAT three Internet giants system in Baidu Nuomi and word-of-mouth, the two order for beginning in the layout stage, the former measures for investment and acquisition, the latter to take measures to open platform.
Here is a “ la carte ” function in the dining O2O strategy window period, the founder of the wheat bean meter Hu Hong predicted, probably only 6-12 months time.
Is it not a la carte as an entry point, the system will be implanted inside the restaurant “ vision ” players? The latter form of data, the impact of their dishes and members of marketing, trying to break through and solve the consumer choice, ordering the pain points, the impact of consumer decision-making behavior.
The answer was No.
In fact, as early as last year, the U.S. group has done a restaurant called “ beauty group ” the project, similar to “ you order first ” “ micro &rdquo model, which adopted the menu; order light mode, then project run by Gan Jiawei, but due to the pressure of item C and B ends without continue.
The United States mission around the layout of &ldquo T” multi group purchase; font strategy, public comment by Ishikawa investment technology, financial business day long, Shanghai, Guangzhou, long dark horse breeds such as catering information management software company, to achieve closed-loop leveraging through online and offline. But the domestic catering software market formed “ local ” potential system standard does not say, the actual for the manufacturer rather than dealers, and contact the actual restaurant push people is in the middle of the dealer company, their agent software companies are not the only one, with high, medium and low-grade foot products are generally about a business, to achieve a single Bicheng effect, but this is not necessarily the same three products production businesses. Therefore, the dealer is only responsible for the sale of products, is not responsible for the popularization of the product and platform knowledge.
Do not have to wait for a line from the cut, after the introduction of a la carte, is a market order in addition to public comment has a strong business resources outside of a special case.
April 2013, delicious without was established, its features include queuing, reservations, mobile POS, big data and other almighty power, provide users with smart dining experience, improve the restaurant meals to shop rate, utilization rate, drainage for the restaurant multi platform, improve the management efficiency, realize the income for the restaurant. In the millions of dollars to get angel financing in October 2013; in August 2014 Chinese and believe in venture capital investment to obtain the latitude and longitude of A round of millions of dollars; in January 2015 to complete the sky map capital lead investor, Jingwei China with the investment of $20 million B round of financing; completed by dianping.com, Baidu, CITIC Capital, sky map capital, China Jingwei investment in October 2015 about $100 million financing.
Its founder and CEO Xie said the new law, delicious and other valuation of nearly 2 billion yuanOpen and market share. The open attitude of cooperation, the introduction of the Internet giant traffic connection services for catering businesses and mobile users, the businesses catering to the two-dimensional code and CRM system connectivity and data, through many catering software vendors, delivery companies, to achieve a full set of solutions catering intelligence, using the Internet thinking catering ecological reconstruction, optimization of the traditional pattern of life.
In addition, big mouth and leisurely first order is not very smooth development.
July 2013, buffet order application “ big mouth ” set up, it is the first to do a la carte platform, the founding team is the original Alibaba COO Li Qi. In May 2014, the public comment investment big mouth 50 million yuan, but the latter “ big mouth ” difficult to expand in the Beijing market, did not find a profit point, funding strand breaks and other factors to evacuate Beijing returned to Shanghai.
 
At the time “ big mouth ” API interface mode for the docking of traditional catering management software, to achieve a combination of online and offline, debugging a restaurant need 5-7 days, and the uneven level of the catering management software reached 2.5 ten thousand, butt each dining API interface is very difficult, online and offline can be opened up, but it is very slow to copy, and is attached to the third party software docking.
In September 2013, our ordering platform based in Hangzhou first order (at that time because the registration problem temporarily called “ first order ”) was founded, has received a taxi drops angel investor Wang Gang and former capital, Ali food angel investor Li Jiahu et al for the amount of 8 million yuan Angel round of financing; Jiyuan capital investment (GGV) tens of millions of dollars A round of investment; July 2015 Tencent tens of millions of dollars B round of financing, valuation of more than $100 million.
While serving in the B and C ends of the first order order not only do you make a reservation, the platform businesses like Taobao sellers light mode; in the direction of development, you first order to do platform, by the technology and mode of influence, problems still need to overcome the default of the user space, etc.. In the course of development, has been faced with a comprehensive reshuffle experience from scratch. At the time of its founder Hou said the peak million European network, you will gradually realize the future first order you order first in order of social attributes on expectations; using data accumulation of users, the user information in the dimensions of diet dishes, for businesses and users recommend close, is the high frequency of food; third you can order online, according to the 92% payment rate, 54% in advance ordering rate for businesses to provide reference and to participate in the procurement of food ingredients supply chain.
But the problem is coming.
In order to pay mobile phone users in advance or after, still need to shop attendant and docking, similar group purchase verification code docking, attendants need second input to catering management software to the kitchen. This operation is not convenient enough.
A platform for practitioners gave me an example: if you can't get through online and offline so the restaurant to use at the same time the two systems, a set of online services to mobile phone users to order, is a set of line services to mobile phone users without order, with the mobile phone users need to order the waiter two input to Houchu, if the point of the food sold out or serving time is slow, and then retreat dishes dishes every day, the financial system to two accounts, there are other problems such as the difference, luster can through a light pattern of APP can be completed, not only can help businesses precision marketing reduce labor costs, but reduces the efficiency of the restaurant, disrupting the normal operation of the restaurant.
How is that a more effective way to do it?
At present, the food and beverage information has a prototype, the majority of food and beverage businesses have their own cash management software, which is the core of the restaurant system, similar to the people of &ldquo, heart &rdquo.
Whether through the core system of traditional manual order evolved into a direct classification order Po print to improve the operational efficiency of the catering kitchen, businesses will be willing to pay for a real solution to the problem of products.
It is understood that the cooperation platform for public comment is currently working with a day long financial business incubator project I do enjoy network occupy the restaurant &ldquo ” heart; things. General restaurant will use multiple group purchase takeaway platform for marketing and improve increment, but only a set of general order management system, because if you want to change it needs certain cost and training cost, especially for the chain restaurants. This means that if you can occupy the position of the catering system, you can enjoy the right to speak, of course, this requires technology and products absolutely clearance.
If the upgrade in the restaurant on the basis of the original, using a Android computer to replace the original PC cashier system, cashier ticket, Houchu wireless connection directly on the computer, the staple food, hot dishes, cold dishes are classified print feasible?
To do this platform has strong UGC mode and magnitude of the business resources platform has the advantages that, the U.S. group and the public comment is to prepare the line of the restaurant consumption all moved online; Baidu Nuomi and reputation? Delicious do not have to wait for your first order, two-dimensional fire, micro menu, wheat beans, rice, clouds and other independent players and what attitude will survive?