With the arrival of the era of the media, the food and beverage industry marketing methods have also changed. According to the Shayne? Bowman and Chris? Willis definition, from the media, namely “ we media”, is to rely on the ways of modern digital technology by the general public to share information, is essentially a popular information dissemination platform, everyone is the recipient of information, is a manufacturing and disseminators. Its communication tools, including Facebook, Twitter Renren, QQ space, micro-blog, etc., together constitute a media platform. Every day a large number of user generated content into the platform to spread and spread.  
Philip? Kotler think, “ and direct customer communication and transaction channels instead of the traditional advertising, magazines or retail terminals, but electronically! Since the rise of the media, to provide a broader platform to carry out interactive marketing activities for the catering enterprises.  
Since the media platform has the characteristics of low threshold, as long as the relevant catering enterprises or individuals from the media platform registered users can publish information, information concise, each customer even each employee can become a source of information. In addition, the information release is also very convenient, can be released through the PC network and mobile terminal devices (such as mobile phones, tablet PCs, etc.).  
Since the media has the immediacy and interactivity is very strong, the catering enterprises or customers can through the use of modern equipment to the Internet whenever and wherever possible information dissemination and reception, greatly shorten the travel time between the information sources and user communication channels and information. In addition, since the majority of media platforms have forwarding function, if a large number of catering enterprises concerned, will enable the rapid expansion of information forwarding in focus groups, the propagation velocity of a geometric growth, the process of forwarding information almost and receive information simultaneously, and achieve the information recommunicating information, real &ldquo catering enterprises released a; ten, ten hundred, hundred thousand ”.  
In addition, each segment of the food and beverage industry has its own opinion leaders. Opinion leaders have a strong voice, will always affect the people around. If you want to make food and beverage products, information spread faster, then the role of opinion leaders from the media platform must not be underestimated. Located in New York, Manhattan, the United States under the island of Tribeca Grill restaurant, for example, the restaurant was founded in 1990 after a few major shocks still enduring, known as the New York catering industry, an evergreen tree. “ all the paintings on the wall of the dining room were painted by Robert Dini Lo's father. ” Tribeca Grill Restaurant parent company Myriad Restaurant Group's marketing director Tracy Nieporent told reporters. He added to stardom declare in no uncertain terms, in the restaurant the initial stage, can rapidly expand the visibility.