four basic necessities of life in the economy, clothing, housing, travel has been the impact of the internet. But the food, the Internet is only “ interlayer scratching ”. The impact of the Internet on the traditional thinking of large enterprises no matter how the evaluation is not too much. With the popularity of food and beverage consumption has become the mainstream of the Internet thinking and catering industry has become increasingly popular topic, the Internet, especially the mobile Internet is a full penetration of the food and beverage industry. Indeed, we feel the new tide of Pumianerlai, facing the era of change so much, the catering industry should be how to deal with, how to take the initiative to embrace change, how will the Internet thinking landing catering enterprises, is a long face, hope not to think of the problem in the catering industry entrepreneurs have hard work. (mobile) macro background of Internet technology development, the growing popularity of smart mobile phone, catering enterprises need to market, customers, products, enterprise value chain and business ecosystem as a whole to re-examine and think.  
In the current practice of catering enterprises in O2O, most rely on third party platform, instead of catering enterprises themselves to maintain the platform, so the maintenance, website update, consumer information query will appear some problems. Meanwhile, some of the online promotions, will cause a certain impact and impact on the line, the cost is a big challenge. Because online gives consumers a big discount, so how to find a balance between revenue and cost is critical. The low-end catering may a long time to get new customers through the group purchase, but for the high-end food and beverage companies, mostly through online channels for consumers to rationally accept high-end catering business of high-end dining experience.  
The next ten years, is the business field of large-scale change Chinese era, once the user's life way of fundamental change, to change the enterprise, will certainly be unscathed. Catering industry needs to use the Internet to transform and upgrade themselves, change the rhythm of the original industrial development, the transformation of the original business model, the establishment of new rules of the game. The key is to provide services for catering enterprises to upgrade the service content is accurate and efficient, to bring customers VIP identity, to achieve the goal of personalized service, and background order statistics, data analysis, WeChat interactive will become a way to collect customer information.