The researchers pointed out that the catering industry has a series of problems: customer expectations, it is difficult to meet the needs of all customers; low back rate, passenger flow volume and rate of over Taiwan to upgrade the market; poor reputation, customer satisfaction low recommendation; lack of assessment, staff lack of motivation to enhance customer satisfaction. How to solve these problems? Catering industry customer satisfaction survey of the industry involved in the issue has become more difficult. Customer satisfaction is used to measure the satisfaction of customer satisfaction after the consumption of the restaurant. Through the satisfaction survey, can let the enterprise monitor the service level regularly, understand the customer demand change in time, adjust the market strategy according to the market demand.
The research of satisfaction degree needs systematization and specialization
China's food and beverage industry as the core of SMEs, most of the catering business is just waiting for a problem, it began to do research, but did not put the research into the normalization of the work. Only professional and systematic research methods can enhance the overall service level of restaurant. At present, the satisfaction of the food and beverage industry involves the quality of service, environmental health, food flavors, response speed and other business segments. From the Chinese online survey platform research consulting experts said that treasure, because each restaurant business is different, consumers are also concerned about the problem is different, in considering a number of factors, which factors of customer attention? Which customers are relatively less attention, so that we can optimize the allocation of resources and inputs. For example, the Chinese restaurant consumers pay attention to the dimensions of the dishes, western restaurant consumers may pay more attention to the dining environment.
The online survey platform, is the highest price for small and medium enterprises, research treasure market director said that from the beginning of 2015, the official investigation of free use, which makes the satisfaction survey of small and medium-sized catering enterprises more handy. Enterprises to investigate the investigation of the satisfaction of the investigation system, convenient and efficient. At the end of the customer service, the customer can use the mobile equipment to fill in the customer satisfaction questionnaire. Mobile satisfaction survey, in improving the efficiency of the questionnaire recovery significantly. The restaurant can get feedback in a short time, the user behavior analysis.
Online satisfaction survey shorten the research cycle, greatly enhance the efficiency of the survey. Catering enterprises can do a questionnaire to investigate the timing, reuse, transverse to the investigation result (business link satisfaction) or longitudinal (quarterly satisfaction) comparison, make the data more intuitive results, the satisfaction survey system. Improve the data analysis table, can reflect the customer satisfaction status in time, so as to make the corresponding management strategy.
Small and medium-sized catering enterprises through the system of satisfaction survey, for the service staff to develop quantitative performance evaluation tools, effectively improve the service level. Research treasure once again suggested that the work will be included in the work of the investigation, to be able to prepare for a rainy day.
Satisfaction survey to keep pace with the times
The changing market situation, customer demand diversity, catering enterprises urgently need to use advanced management technology and information tools, services, environmental health, menu price, taste of dishes and so on to carry on the management, to improve operational efficiency, enhance resource allocation, improve service quality and competitiveness of enterprises.
Study on the responsible person said, satisfaction survey plan for research supply is expected to improve customer satisfaction and loyalty, and maintain the competitive advantage of catering enterprises, so as to effectively improve operational efficiency, reduce operating costs. Pizza hut, KFC and other chain enterprises have been put into use.